Instagram Video is the successor to IGTV and thus the current portal on which videos and audio-visual content are shared. With portrait mode and full screen orientation, it is optimized for mobile devices. Playback starts as soon as the app is opened. Instagram Video focuses on the preferred creators of the respective users. There are also various options for companies in particular by being able to present their brands in longer portrait format videos and with storytelling to neighbors.
What is an Instagram video?
Instagram Video is a feature on Instagram that allows users to upload and share short videos up to 60 seconds in length. You can also add music, add filters and effects, edit videos, and comment on videos.