Imagine three college students, driven by caffeine and ambition, starting a social media agency. That's where the story of 2017/20 begins, not with a million-dollar idea, but with the audacity of youth and a cheeky allusion to their age. It wasn't a smooth start, let's be honest. An early success was as elusive as a restful night in the final week. One co-founder, bless his entrepreneurial spirit, decided to look for greener pastures and left the other two to face the challenge head on.
Taking the plunge: From campus chaos to full-time employment
Undeterred, the remaining duo made a bold decision — to pause their studies and dive headlong into the agency world, full time. Imagine late nights fueled by ramen and inspired by the belief that their ideas could make a difference. Success, however, remained a shy guest at their table. Until a fateful November day when the European Furniture Association, their first major customer, entered the door. This was the turning point, the spark that ignited the flames of growth.
From humble beginnings to industry leaders: creating a niche in the furniture sector
From their coworking space headquarters, the team began opening up their niche in the furniture industry in 2017/20. They maintained customer relationships, honed their skills, and steadily built their reputation. Their commitment paid off and they finally won the prestigious title of managing most marketing euros in the DACH region in the furniture sector. That's something to brag about during these late-night ramen sessions!
The Plot Twist: Restart and turning point in the face of adversity
Then came the plot twist that no one saw coming — COVID-19. Furniture stores closed faster than you could speak of “social distancing,” and 201720, which was heavily dependent on them, felt the heat. But instead of succumbing to the crisis, they have done what they do best: reorient themselves. With the agility of a startup, they focused more on B2B companies and SaaS and expanded their offerings to include web design and development. This wasn't just a change in strategy, it was a testament to their ability to adapt and succeed in the face of adversity.
Set sail for new horizons: Welcoming startups and operating globally
Slowly but surely, 2017-20 made their way back, driven by the energy of working with exciting startups. Their horizons continued to expand as they acquired their first international customers, resulting in frequent transatlantic purchases and even more startup profits in the USA. The world became their playground, and their once-local agency began to develop a global flair.
Recognition and More: Awards, Growth, and the Future
The icing on the cake? The prestigious awards were received, a nice confirmation of their commitment and resilience. From overcoming initial difficulties to becoming a respected player in the industry, their journey was an inspiration.
Today, 201720 is very popular, a testament to the power of endurance, adaptation and a healthy dose of youthful audacity. Her story is far from over, but the chapters that have already been written are full of adventure, growth, and lessons learned. So who knows what wild adventures the future has in store? One thing is certain: 201720 will tackle them head on, with the same spirit and passion that has brought them this far.
Do you want to be part of their ongoing story? Take a look at their open positions or simply send them a message and say hello! They're always excited to connect with other adventurers.
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