The practice of improving a web page's ranking in search results. By adapting a website's on-page SEO elements and influencing off-page SEO factors, an inbound marketer can improve a website's placement in search engine results.
There are a whole range of components to improve the search engine optimization of your website pages. Search engines look for elements such as title tags, keywords, image tags, internal link structure, and inbound links — and these are just a few of them. Search engines also consider the structure and design of the site, visitor behavior, and other external factors to determine how high your website should rank in search engine results pages.