Monthly Recurring Revenue (MRR) is an important measure of a company's revenue that relates to regular subscription income. It's a KPI that measures revenue from subscription products and services in a given month. It is often used as a measure of a company's value as it is a good indicator of the stable and recurring nature of revenue.
The amount of revenue that a subscription-based business earns per month. Includes MRR gained through new accounts (net new), MRR gained through upsells (net positive), MRR lost through downsells (net negative), and MRR lost through cancellations (net loss).
