Mobile marketing is a form of marketing that is based on mobile devices such as smartphones and tablets. It can be offered in various forms such as SMS messages, mobile display advertising network, apps, QR codes, and location-based services. Mobile technologies make it possible to reach customers in real time with personalized, relevant advertising messages.
Since mobile searches have officially overtaken desktop searches, now is probably the time to get into mobile marketing. What is that? Well, mobile marketing refers to optimizing marketing for mobile devices to provide visitors with time and location-based, personalized information to promote goods, services, and ideas.
