Although there is some overlap with the term “lead nurturing,” marketing automation is a bit different. Think of marketing automation as the platform with the associated tools and analytics to develop a lead nurturing strategy. If an analogy with art is allowed, marketing automation is the brush, the watercolors, and the blank canvas. Lead Nurturing is the artist who puts everything together. Like Bob Ross! Without both, you can't paint a successful lead nurturing campaign.
Bonus: Does anyone want to get familiar with marketing automation terminology? Behavior-based marketing automation takes you to the next level. Behavior-based marketing automation refers to a system that triggers emails and other communications based on user activity on and off your website. This allows marketers to nurture leads and only send them information when it's most relevant to that phase of the buying cycle.
