A landing page is a website page that contains a form that is used to generate leads. This page is about a marketing offer, such as an e-book or a webinar, and is used to collect visitor information in exchange for the valuable offer. Landing pages are the gatekeepers of the conversion path and turn a website visitor into a lead.
A smart inbound marketer will create landing pages that appeal to different personae (plural for persona) at various stages of the buying process. A major undertaking, no doubt, but one that pays off in a big way.
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