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Evergreen content

What is evergreen content?

Evergreen content is high-quality, timeless content that proves to be relevant over a longer period of time. Evergreen content is useful because it proves relevant over extended periods of time, causing it to constantly attract new visitors who learn about the content.

Evergreen content is content that still provides value to readers no matter when they encounter it. In other words, they can be referred to long after they are originally published, and even then, they are still valuable to the reader.

Typically, evergreen content is timeless, valuable, high-quality, and canonical or final. These posts are usually a content marketer's best friend as they offer tremendous SEO value.