It is like a roadmap for creating content, which shows you what type of content is being created, which topics are addressed, which groups of people should be addressed and how often should be published in order to optimally support the strategy. Maintaining an editorial calendar ensures more order and shows you any gaps in your content library. It also ensures that you do the right thing for your personas and don't stray too far off track when it comes to the topics you cover.
Content Owner
