A suite of software programs that enable companies to keep an eye on everything they do with existing and potential customers.
At the simplest level, CRM software allows you to track all contact information for these customers. But CRM systems can also do many other things, such as tracking emails, phone calls, faxes, and deals, sending personalized emails, scheduling appointments, and logging every case of customer service and support. Some systems also include feeds from social media, such as Facebook, Twitter, LinkedIn, and others.
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