Percentage of users who click on an ad based on the number of impressions.
Formula:
(clicks ÷ impressions) × 100
A high CTR signals relevance of the ad for the target group.
Content Owner
What is a click-through rate (CTR)?
The click-through rate is the percentage of the audience that moves on (or clicks through) from one part of the website to the next step of the marketing campaign.