An adjective used to describe businesses that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.
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What is B2C (business-to-consumer)?
B2C (business-to-consumer) refers to the sale of goods and services directly to end users by companies. It is a term commonly used in the world of e-commerce to describe the sale of products or services from companies to end users over the Internet.